paid for watch time
no ads or sponsor reads needed. spotify pays based on how much premium subscribers watch.
partner program — official overview01why now
spotify pays for video podcasts.
most creators haven't noticed. three reasons the timing works — every claim links to spotify's own pages.
the bar dropped ~80%
in january 2026 spotify cut its thresholds — 10,000→2,000 watch hours, 2,000→1,000 listeners a month. mid-size channels now clear it.
spotify newsroom, jan 2026still early
launched in 4 countries in january 2025, expanded twice since. supply is years behind youtube — early shows face little competition.
expansion — spotify newsroom02the market
spotify's video market is massive — and barely tapped.
the short version: the audience is huge, the money is real, and the program just opened up.
the audience
761M
monthly active users on spotify (q1 2026)
293M
premium subscribers — the watch time that pays (q1 2026)
500M+
users have streamed a video podcast on spotify
the money & the timing
$100M+
paid to podcast publishers & creators in q1 2025 alone
~80%
eligibility thresholds cut in january 2026 — mid-size channels now clear the bar
13
markets where the partner program runs — still early, still uncrowded
sources: spotify newsroom · $100M payout post · jan 2026 updates · market expansion · investor relations
03the math
how videos become payouts
your youtube views
the content and audience you already built
your show meets spotify's audience
some of your viewers are already there — and spotify's 761M users can discover you fresh through search and browse.
spotify pays for watch time
premium watch time = payout. every month.
your videos already did the hard part. now they earn from your existing fans — and get discovered by a whole new audience.
04the process
start to first payout
meet & channel review
a quick call — we look at your channel together and map what it could earn on spotify.
setup — in your name
we set up the show on a spotify account registered to you — about an hour of your time, once.
we upload & manage
we publish your videos as video podcast episodes, sponsor segments cut — every new upload, handled.
your audience builds
your spotify audience grows from day one — existing fans plus new discovery. we push to hit spotify's monetization thresholds as fast as your reach allows.
you get paid
spotify pays you directly each month; we invoice 25% of what it earned. zero earnings, zero cost.
05ownership
you own everything.
nothing transfers to us, ever — we work inside your account like an editor you hired.
yours
- the spotify account — registered in your name
- the show, the feed, and every episode
- the audience and the analytics
- 100% of payouts, received directly from spotify
ours
- the work — uploads, edits, artwork, metadata
- the optimization — titles, timing, format
- an invoice for 25% of what the show earned
06the deal
the deal, in one card.
- 25% of what the show earns — our only fee
- no upfront cost
- no lock-in — leave anytime and keep everything
- zero earnings, zero cost
- typically $0 the first months while the audience builds toward spotify's thresholds
- earnings estimates are estimates — no guarantees
ready to get started?
send me your channel and i'll take a look. if it fits, i'll show you what it could earn — no pitch, no pressure.
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